Here is some thought provoking insights into creating marketing leverage for your business.
A couple of months ago one of my main mentors sent me an email with content in it that just blew me out in the area marketing and strategies for using leverage in your business. That content was so accurate and “to the point” that it inspired me write this post.
In MLM, it’s not what you know, or even who you know. It’s actually more about who knows you. If you’re at all serious, you’ve got a list of subscribers to your blog, an RSS feed, an email newsletter or other services. Whether 10 you’ve got just 10 people on your list or 10,000, the object of the game is to build your list! After all, you’ve probably heard a thousand times…
“MLM is a numbers game!”
Building a profitable MLM business to earn a steady $500 to $1000 every month can be difficult. You’ve got to consistently sell products and recruit new team members to make that happen.
But don’t get desperate. In your attempt to build a larger business, you may be tempted to recruit pretty much anybody who shows the least bit of interest in your products or business opportunity. And some marketers will recruit pretty much anybody with a pulse.
Do you think that your low sales and inability to recruit new team members are a product of someone interfering with YOUR efforts? Are you constantly blaming other people for your own failures? Is it your sponsor’s fault? The product’s fault? The company’s fault?
It’s easier to blame others for your own failures – most people do. It’s easier to say things just weren’t “meant to be” than it is to actually put in the effort required to make things happen. It’s easier to follow the crowd than it is to find your own path –but who said building a successful MLM business was easy?